This week, the retailer’s spotlight goes to Just the Thing.
Just the Thing is located on Devine Street and has a full range of jewelry,
handbags and clothing. It is perfect for
any style, any age, or any occasion. This boutique is a family business and was
first started by Terri Jackson in 1991. Just the Thing started off as a traveling
boutique, doing trade shows and holiday markets in many different states. Her
daughter, Tracy Jackson Wright, joined Terri in 1997 to carry on and expand the
business. The Columbia store was the first permanent location of Just the Thing
and has since then been expanded to a store in Atlanta, GA. They also have a
seasonal pop-up location in High Point, NC. They cater to “fashion savvy” and
“price conscious” women of all ages. While their focus is on jewelry and
handbags, they also offer gift items and they just added shoes and apparel to
their collection. Just the Thing is a one-stop
shop for all your fashion needs. Lucky for us we were able to speak with Tracy
Wright, the owner of the Columbia store. She has participated in USC’s Fashion Week
in the past and is back in action for another round. Hear what she has to say!
Fashion Board: What kind of girl do you envision in your
shop’s clothes?
Tracy Jackson Wright: Fashion forward while still being
classic and true to their style and body type. She would be fun, happy and willing
to stand out in the crowd.
FB: What makes you continue to participate in USC’s Fashion
Week?
Tracy: I definitely believe it is good for the students
involved in fashion board, they need our support. And it’s also good for the
retailers to reach the college crowd. I was apart of a group like that at
Auburn and I of course love fashion shows and love the USC girls. I love to be
apart of it.
FB: What makes your store unique from other local shops in
Columbia?
Tracy: We have a huge assortment of jewelry, handbags,
gifts, shoes and clothes. We are sort of a one-stop shop for every woman. I
also focus on being price conscious and providing while still maintaining
quality.
FB: How do you reach out to customers and let them know of
the new products you have?
Tracy: Well to me the number one form of reaching people is
word of mouth. So if I can make a customer happy, they will be out promoting me,
promoting Just the Thing. And then after that we use Twitter, Facebook, and
Instagram. We post pictures, albums, and announce sales. We also do an email
system too, which is so cool. We are launching a website before the end of
2014, an e-commerce shopping site.
Go like and follow Just the Thing to hear about exclusive
sales and their newest items!
Twitter: @JustTheThing
Facebook: www.facebook.com/shopjustthething
Instagram: @justthething
Fashion Board Treasurer, Rachael Dornellas, helped styling
the outfits that are pictured below. Here is a run down of the pieces featured
in the shoot. Looks are modeled by Fashion Board member Brooke Bevans and photographed by Vice President of Publications, Morgan Epperson.
Outfit 1: This outfit takes the classic sheath dress to a whole
new level. Using different pieces all in the same navy color adds a new
dimension to this look.
Blue Ring: $17.50
Necklace: $ 39.50
Bracelet: $15.00
Amanda Uprichard Blue Dress: $195.00
Blue Belt: $5.00
Wedges: $69.50
Outfit 2: This trendy outfit is perfect for a night on the
town with your girlfriends. These metallic pants combined with the fun pop of
color in the bag will make you stand out from the crowd.
Black Top: $35.00
Snakeskin Pants: $175.00
Sam Edelman Heels: $125.00
Pink Handbag: $159.50
Cuff Bracelet: $59.50
Earrings: $19.50
Outfit 3: This laid back but chic outfit is ideal for a day
in the city, shopping around or grabbing lunch. The chambray mixed with the
quilted skirt is a perfect combo for this fall.
Chambray Top: $42.50
Quilted Skirt: $39.50
Leopard Sam Edelman Shoe: $99.00
Sunglasses: $15.00
Earrings: $25.00
Lips Clutch: $49.50
Head over to Just the Thing and pick up some new products
today and get excited to see them present in the up coming USC Fashion Week!
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