My name is Alana Fuscardo and I am the Vice President of Public Relations for Fashion Board. I will be a junior this upcoming year and I cannot wait to get started on more projects for this organization!
I am spending my summer in New York City as a sales intern in the Badgley Mischka showroom. This opportunity is once in a lifetime and I am so lucky to be doing what I love and to have the chance to start so young!
Sunday I moved into University Hall, the NYU dorm I am living in this summer. I am right in the heart of Union Square. Below is my view from the 13th floor! Monday morning I was lucky enough to meet a fun group of girls in my program for lunch and we mapped out our way to work. We got over our fear of the subway and took the Q to 42nd Street.
Tuesday was the big day! I could barely sleep Monday night knowing I was starting the next morning. I wore the outfit below. A blush colored, ruffled collar and sleeved top with cropped black pants and spiked flats. I began my day with a subway ride with 3 other girls and we were so early that we sat at a coffee shop before work began. Then at 10 I went into my building where the doorman (what!?) called the elevator for me and I took it to the 22nd floor. The elevator doors opened to a beautiful lobby with mirrored tables and frosted glass walls. I got a tour of the floor and the entire office staff was insanely friendly! My first day consisted of meeting everyone, finding all of the samples in the closet that were sold out and taking them to the archive closet, filing paperwork from buyers, and gathering photos of their latest collection for Neiman Marcus's Conclave where Badgley Mischka is the featured designer this year! While doing this, both Mark and James (the designers of the brand) came into the room and I was completely star struck! I was lucky enough to get the opportunity to talk to them both for a few minutes! They were so sweet!
These are my favorite pieces from their Fall 2013 collection. I was lucky enough to work with them in the showroom! Jana Kramer (country singer and former One Tree Hill star) wore the dress to the American Country Music Awards show this year.
This is an inside look of the waiting area and part of the showroom at Badgley Mischka. On Wednesday, my second day, I took the photos I collected the day before and helped select which looks would be used in the Conclave fashion show, what trends should be featured and what order they would go in. I also learned how to use the brand's computer program Apparel Magic. We use this to look up each and every dress, gown, shirt or skirt within the company.
The outfit below is what I wore on Thursday: a high waisted maxi and cropped halter top with a sock bun. It was an exciting day at work, we had our go-to model Gigi (she was incredibly nice) come in for a fitting for their upcoming line. I assisted her in changing out of about 20 dresses as the designers and a few other key players in the company tweaked and tailored each cocktail dress or gown. Two other interns and I then took that new collection and printed stickers that had various information about the dress on them and applied them to the Badgley Mischka tags and used a tag gun to attach each one to the dress.
View from the Empire State Building. Hello, NYC!
Today (Friday) was a shorter day. I wore a charcoal maxi dress and layered a few new chain necklaces. I started the day by tagging a few more new dresses. After that, another intern and I sewed labels on to about 15 new collection dresses. (shocking isn't it? me sewing? I finally learned, and have a few needle pricks on my hand to prove it!) We then went to pick up books that included all of the looks that would be used in the Neiman Marcus fashion show and mailed them out. We did a few more small tasks before we left for the day. The company has "summer fridays" so we get to leave early, how exciting!
Keep checking the blog for more stories. The members of Fashion Board are doing big things and they can only get bigger!
Alana Fuscardo,
VP of PR
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