Boutique of the Week: Ivy & Leo

Among all of the chic and swanky boutiques along Forest Drive, Ivy and Leo is a breath of fresh air. Ivy and Leo is based in Charlotte, N.C. and their Columbia store is located on Trenholm Plaza off of Forest Drive. They have many more stores in surrounding cities, including Myrtle Beach, Raleigh and Greensboro. Mary Smolen is a sales associates at the Columbia location and gave some great information about Ivy and Leo's start and how they plan expand. 

Ivy and Leo has clothes and accessories for women of all ages. They are fashion forward and have affordable styles for everyone to indulge. They have everything  you need and make it possible to build an entire outfit for less than $100. Their beautifully bold jewelry, trendy clothing and shoes are to die for! What more could a girl want in a boutique? 

The sales associates of Ivy and Leo pride themselves on offering great quality and customer service. They offer a customer mailing list for special promotions for dedicated customers, a customer wish list and will even transfer merchandise from store to store for customers. Social media plays a big part of spreading the word about Ivy and Leo. They utilize Facebook, Twitter and Instagram in addition to their own website (www.ivyandleo.com). Word of mouth has also contributed to Ivy and Leo’s success. 

They will also be featured in our annual Fashion Week this spring and we are pleased to have them on board. I asked Mary why Ivy and Leo is participating in USC’s Fashion Week and she simply stated that it’s great promotion for the boutique. USC is a big school, and with Ivy and Leo’s fashions being so affordable, plenty of students with limited funds could easily shop there and have an amazing outfit. If you are ever in the area, make sure to stop by Ivy and Leo to check out the latest fashion trends!

Fashionably yours,

Clark Deberry (USC Fashion Board member) 

Styling by: Fashion Board Treasurer Rachael Dornellas 

Photography by: Fashion Board VP of Publications Morgan Epperson